Synopsis of lecture by Professor Omar Hasan Kasule Sr. for MPH candidates at Universiti Malaya on 10th November 2006
5.0 SURVEY ERROR and SAMPLING BIAS
Total survey error is the sum of the sampling error and three non-sampling errors (measurement error, non-response error, and coverage error). Sampling errors are easier to estimate than non-sampling errors. Sampling error decreases with increasing sample size. Non-sampling errors may be systematic like non-coverage of the whole sample or they may be non-systematic. Non-systematic errors cause severe bias. Sampling bias, positive or negative, arises when results from the sample are consistently wrong (biased) away from the true population parameter. The sources of bias are: incomplete or inappropriate sampling frame, use of a wrong sampling unit, non-response bias, measurement bias, coverage bias, and sampling bias.